Why Key
Leading charities across the country have partnered with Key to administer their vehicle donation programs due to our high rate of charitable return, customer service, accuracy and donor retention. We’ll provide you with:
Toll Free Line
We’ll provide you with a live answer, toll-free designated line with a customized greeting (charity’s name) available 24/7 to process your vehicle donations. Our call center staff has been trained to respond quickly to your donors needs.
Marketing
We’ll help you develop a marketing plan, materials and ideas. Our in-house marketing guru has radio, TV, ad agency and media buying experience. We’ll share with you what has worked best for others around the country. Our “Marketing on a Shoestring Budget” program will provide your nonprofit with a multitude of avenues to promote your program for little or no cost.
Auto-Track Data System
Since this program relies completely on accurate data, we have developed a new, comprehensive database to process all of your donations. The program was specifically created for nonprofits, not insurance auctions. We work closely with our charities to provide them with the information needed to respond quickly to their donors for future giving opportunities. Along with the help of our remarketing team, we created a program that captures complete data, from the initial call to marketing sources, complete vehicle information, IRS compliance requirements and acknowledgement letters.
Star Cars™
Our development team understands the importance of listening to your donors. Unlike other donation companies (we call them order processors) we’ll take time with your donors, whether it’s a ten-minute or hour-long conversation. As your representative we know how important it is for you to be able to respond to your donors and to begin the process of developing long lasting relationships, providing them with future giving opportunities. In some cases you will hear from us right away if a donor asks for more information on your charity or appears to be a good planned-giving, corporate sponsor or event prospect. That’s what makes KEY unique. We get it!
Payment
Once a month you will receive a comprehensive report from our Auto-Track data system that will include all vehicle, donor and marketing data. Payment for vehicles sold will be included with your detailed report.
Fee for Service
Our fees are the lowest in the nation with an average 80-85% rate of return back to our charities. The only items deducted are towing, auction and donation processing fees. Don’t get fooled by other donation companies who add in fees for third party vendors and other hidden charges. Raising money for our charities comes FIRST for KEY. Some of our team members have worked for national charities in development; we know how important bottom line results are to your charity.
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